In early June, Freeform canceled the GLAAD-Award winning TV show Shadowhunters during a mid-season hiatus. Since its cancelation, this massive and worldwide fanbase has been working tirelessly in the hopes of securing a future for the beloved series. This New York Comic Con campaign is just the latest in a long series of impressive fan-funded and driven events. They have flown a plane banner over Netflix HQ, rented two billboards in Times Square, raised over $30,000 for various charities (see end of article), gotten a month-long subway billboard campaign in Seoul, had Pedicabs and bike billboards at SDCC, have 24 red double-decker buses in London bearing the “#SaveShadowhunters” message, and secured four additional People’s Choice Awards nominations for the show by write-in votes alone.
Following their triumph at San Diego Comic Con – where Shadowhunters was the fifth most tweeted about show despite having no official presence at the convention – fans plan to bring the #SaveShadowhunters message to New York Comic Con as well. They will be giving away Shadowhunters swag throughout the convention, have created Snapchat and Facebook photo filters, will be doing Amazon gift card giveaways (and will be giving out flyers explaining the contest rules), and have also purchased ad space on the display screens on the NY Waterway boats and terminals near the convention.
The movement’s Twitter presence will be heralded with the hashtag #ShadowhuntersTakeNYCC.
Details on Swag Giveaways
Location: near the fan entrance at the Javits Center, (11th Ave W. 39th Street)
Thursday 10am-12pm: exclusive lanyard & button
Friday 10:30am-12pm: exclusive #SaveShadowhunters tote bag
Saturday 2pm-3pm: #SaveShadowhunters button, choice of two exclusive posters (updated: located moved to the E! Food Truck)
Sunday 2pm-4pm: bracelets and remaining swag, last day to enter to win up to $50 in Amazon gift cards
ShadowShip details
NJ Port Imperial terminal: 4800 Ave at Port Imperial, Weehawken NJ
Midtown terminal: Midtown/W. 39th Ave/Pier 79 459 12th Ave NYC
Leaves approximately every 10 minutes on Thursday, every 20 minutes rest of weekend
Cost: (one way) adults: $9.00, children 6-11: $6.00, seniors 62 and older: $8.25
#SaveShadowhunters Photo Filter
Facebook Filter: tinyurl.com/yafup4f8
or visit our Facebook page and check the pinned post
Snapchat filter: This is a geolocation filter that will be active 12pm-5pm Thursday-Sunday at Midtown terminal.
Visit The Trevor Project or Girl Up #SaveShadowhunters fundraisers. Or visit ShadowMerch, which 100% of the proceeds to go the Trevor Project.
